Stop rewriting launch content five times
Turn one product brief into blog posts, social copy, email drafts, and team announcements, all tracked in your content calendar
Overview
Every product launch means the same grind. You read the product brief, then spend hours rewriting the same information for the blog, social channels, email, and internal announcements. Each format needs a different tone, different length, different CTA. By the time you finish drafting, half your day is gone and nobody has reviewed anything. This template lets you share a product brief once and get polished drafts for every channel, with everything tracked in your content calendar so nothing slips through the cracks.
How it works
Share a Google Doc with your product brief, positioning notes, or feature spec. Tell the AI which channels you need content for and any brand voice guidelines. It reads the source material and drafts channel-specific content: a blog post, social posts, email copy, and an internal announcement. You review and refine each piece in a back-and-forth until every draft hits the right tone. When you approve, it creates Google Docs for each deliverable, logs them to your content calendar in Google Sheets with status and publish dates, and posts a summary to Slack so your team knows what is ready for review.
Who this is for
Content marketers, product marketers, and marketing generalists who are tired of rewriting the same launch information for every channel. Especially useful for small teams where one person owns blog, social, email, and internal comms, and needs to move fast without sacrificing quality.
Suggested prompt
Help me create launch content for a product update. Start by asking me for: (1) the Google Doc link with the product brief or feature spec, (2) which content channels I need (blog, social, email, internal announcement), (3) any brand voice or style guidelines to follow, and (4) the target publish date. Once you have my answers, read the brief and draft content for each channel. Show me one piece at a time so I can give feedback and refine. When I approve all the drafts, create a Google Doc for each one, add a row to my content calendar in Google Sheets with the title, channel, status, and publish date, and post a summary to Slack letting my team know the content is ready for review.
Frequently asked questions
What kind of product brief works best with this template?
Any document that explains what you are launching and why it matters. Product specs, feature briefs, positioning docs, and release notes all work well. The more detail you include about the target audience, key benefits, and differentiators, the better the AI can tailor content for each channel.
Which content channels can this template create drafts for?
The template can draft content for any channel you specify: blog posts, LinkedIn posts, X threads, email newsletter copy, internal Slack announcements, and more. Just tell the AI which channels you need and it will adapt the tone, length, and format for each one.
Can I customize the brand voice and tone for each piece?
Yes. Share your brand guidelines, tone preferences, or example content at the start of the conversation. The AI will match your voice across all drafts. You can also give channel-specific direction, like keeping social posts casual while making the blog post more detailed and technical.
Do I need to set up a content calendar in Google Sheets first?
If you already have a content calendar spreadsheet, point the AI at it and it will add rows for each new piece of content. If you do not have one yet, the AI can create a new tracking sheet with columns for title, channel, status, publish date, and a link to the draft doc.