Set subscriber opt status from incoming webhook events
Set subscriber opt status from incoming webhook events
Your subscriber records go out of sync when opt-out events arrive, leaving campaign managers at risk of messaging unsubscribed contacts. Keep flags accurate so campaigns avoid accidental sends same day.
Overview
When unsubscribe signals flow into your systems, campaigns can accidentally target people who opted out, harming deliverability and trust. This flow keeps subscriber flags current so marketing ops and campaign managers avoid accidental sends and preserve inbox placement ahead of campaign sends.