Set stale lead status for aged CRM leads

Your leads not touched for 120+ days clutter the pipeline and make rep outreach ineffective. The workflow marks them as stale so sales and marketing can reassign focus before the next monthly report.

Overview

Stale leads create noise and waste rep time; this routine reclassifies leads untouched for 120+ days so reps and campaign managers see a cleaner, prioritized pipeline. That frees your teams to focus on active opportunities and surfaces re-engagement candidates ahead of monthly reviews.