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Set contact birthday to next active list date

Set contact birthday to next active list date

Your contact birthday dates drift after edits, causing segmentation errors and missed birthday sends. Keep the active-list birthday updated so campaigns hit recipients on time.

Set contact birthday to next active list date

Overview

Out-of-date birthday data fragments your segments and causes missed, poorly timed campaigns. This flow computes and updates an 'active-list' birthday date immediately after contact edits, so campaign managers can trust segmentation and hit audiences on schedule.

Set contact birthday to next active list date