Send tracked conversion events to ad platform for attribution
Send tracked conversion events to ad platform for attribution
Your marketing event stream can miss server-side ad attribution, obscuring spend. Campaign managers see attribution within minutes when conversions are pushed to your advertising endpoint.
Overview
If conversion signals are missing from your advertising platform, acquisition spend looks opaque and optimization lags. This flow captures marketing events and forwards server-side conversions so campaign managers see attribution within minutes and can react faster.