Send subscriber purchase events to ad conversion reporting
Send subscriber purchase events to ad conversion reporting
Your subscriber purchases can miss ad conversion tracking, breaking campaign attribution. It sends purchase events to ad conversion endpoints so reporting and retargeting stay accurate within minutes.
Overview
When subscriber purchases don't reach ad reporting, campaign attribution decays and retargeting lists go stale. This flow forwards purchase events to your advertising conversion endpoint, restoring attribution and refreshing retargeting lists within minutes.