Send Stage 1 lead conversions to ad conversion platform
Send Stage 1 lead conversions to ad conversion platform
Your CRM Stage 1 lead updates aren’t signaled to the ad conversion endpoint, causing gaps in campaign attribution. It posts conversion events so marketing ops can reconcile results same day.
Overview
When leads enter Stage 1, your ad platforms must see the conversion to keep reporting accurate and campaigns efficient. This flow posts conversion events from the CRM to the ad conversion endpoint so marketing ops can reconcile performance the same day and avoid attribution gaps.