Send SQL conversions to paid ads conversion tracking
Send SQL conversions to paid ads conversion tracking
Your sales-qualified leads aren't sent to ad platforms, leaving ROI unclear and bids misaligned. Post those conversions so marketing ops can attribute performance and optimize campaigns same day.
Overview
When SQLs never get back to ad platforms, your attribution is broken and paid spend decisions are delayed. This flow closes the loop by posting conversions as contacts qualify so marketing ops can tune campaigns and adjust bids within the same day.