Send SMS opt-ins as conversion events for ad targeting
Send SMS opt-ins as conversion events for ad targeting
Your SMS opt-ins arrive without ad identifiers, breaking attribution and stalling retargeting lists. Send each opt-in as a conversion so ad reports reflect real prospects within minutes.
Overview
SMS opt-ins without preserved ad identifiers break down attribution and weaken retargeting. This flow forwards each new SMS subscriber and click identifier to ad reporting so campaign managers see real leads and retargeting fills within minutes.