Send server-side lead events from list to ad platform
Send server-side lead events from list to ad platform
Your new list contacts lack reliable ad attribution, leaving campaigns blind to true lead sources. Capture and forward lead events for accurate attribution and faster optimization within minutes.
Overview
When new list contacts don't surface as conversion events, campaign teams lose attribution and bid accuracy. This flow standardizes and forwards lead events to your ad platform so campaign managers and marketing ops see conversion signals within minutes, enabling faster optimization before daily bid cycles.