Send server-side conversion records to your ad campaigns
Send server-side conversion records to your ad campaigns
Your offline purchase records aren't sent to ad conversion tracking, causing misattribution and wasted spend. Forward server conversions so campaign managers get accurate attribution within minutes.
Overview
When your backend purchases never reach the ad platform, attribution and bid strategies degrade quickly. This flow captures server-side purchase events and uploads them as offline conversions so campaign managers see accurate results within minutes and can act on true performance.