Send qualified lead conversions to ad platform for reporting
Send qualified lead conversions to ad platform for reporting
Your lead records lack conversion tags when quotes close, leaving ad ROI and attribution inaccurate. Send qualifying conversions to ads so campaign managers see accurate results within a day.
Overview
Leads that qualify after quote activity often never make it into ad reporting, skewing ROI and hampering optimization. This flow verifies and posts offline conversions after a short delay so campaign managers get corrected attribution within a day, improving reporting reliability before weekly reviews.