Send qualified lead conversion events to ad accounts
Send qualified lead conversion events to ad accounts
Your SQL records missing ad click IDs break offline attribution and hide which campaigns generated leads. Forward conversions so campaign managers see attribution within 24 hours.
Overview
If SQLs arrive without ad click identifiers, paid attribution breaks and you can't trust campaign ROI; this flow captures qualified leads with click IDs and posts conversions back to ad accounts. Restoring attribution within 24 hours lets campaign managers reallocate spend and refine bids before the next reporting cycle.