Send purchase and checkout conversion events to ad platforms
Send purchase and checkout conversion events to ad platforms
Your warehouse conversion rows often fail to reach ad tracking, which distorts attribution. Send those events to ad reporting so campaign managers see accurate conversions same day.
Overview
If conversion rows sit in your warehouse but never reach ad reporting, campaign attribution breaks and optimizations stall. This flow ensures purchase and checkout events are delivered to ad reporting so campaign managers see accurate conversions within the same day.