Send opt-out events to ad conversion tracking for lists
Send opt-out events to ad conversion tracking for lists
Your unsubscribe events aren't reflected in conversion tracking, creating inaccurate audiences. You update conversion signals and stop retargeting unsubscribed users within minutes.
Overview
Unsubscribed contacts leaking into ad targeting both wastes spend and corrupts audience signals for campaign managers. This flow captures unsubscribe events and forwards them to conversion tracking so your team stops retargeting opted-out users within minutes.