Send offline conversions for updated CRM donor records
Send offline conversions for updated CRM donor records
Your CRM donor-status updates often miss ad conversion reporting, skewing campaign attribution and channel priorities. Record conversions to ads and log rows for audit, restoring attribution same day.
Overview
When CRM donor statuses change, missing offline conversions can hide which channels actually drive value. This flow closes that loop by reporting conversions to ads and creating an audit row, restoring accurate attribution the same day so campaign managers can reallocate spend confidently.