Send offline conversion to ad platform from CRM
Send offline conversion to ad platform from CRM
Your CRM conversions often lack click IDs, so paid campaigns miss attribution. This routes conversions to your ad account so paid media managers see updated attribution same day.
Overview
When converted records lack click identifiers, paid campaigns and reporting fall out of sync and bid strategies underperform. This flow ensures converted CRM records with click identifiers post to your ad account so paid media managers see updated attribution and can tune bids same day.