Send offline conversion to ad account on MQL
Send offline conversion to ad account on MQL
When MQL dates update in your CRM, conversions often go unreported to ads and campaign ROI blurs. Record offline conversions so campaign managers view credit and update bids same day.
Overview
When your CRM flips a contact to MQL, ad platforms often miss the conversion and campaign ROI looks worse than it is. This workflow ensures those MQLs are sent as offline conversions so campaign managers see attribution and can adjust bids within minutes.