Send offline conversion for leads with MQL timestamp
Send offline conversion for leads with MQL timestamp
Your MQL-updated leads may not register as conversions, skewing campaign signals and bids. The workflow sends offline conversions so media buyers get accurate signals within minutes.
Overview
When MQL timestamps don't reach your ad platform, campaign signals and bidding can be skewed. This flow forwards offline conversions to the ad account within minutes so media buyers and campaign managers get accurate signals for bidding and audience building.