Send offline conversion events for long paid-search calls
Send offline conversion events for long paid-search calls
Your long paid-search calls often miss conversion tracking, leaving managers unaware of valuable leads. Gain same-day reporting by sending offline conversions matched to clicks the same day.
Overview
Long, high-intent inbound calls are a core signal for performance but often go unattributed, which clouds bidding decisions and daily reporting. This workflow captures those lengthy paid-search calls and records them as offline conversions tied to clicks or phone identifiers, letting campaign managers reconcile performance the same day.