Send new lead conversion events to ads platform
Send new lead conversion events to ads platform
Your CRM lead records aren't reaching conversion tracking, causing attribution gaps and mispriced bids. Marketing ops and campaign managers get accurate attribution and bidding signals within minutes.
Overview
When new CRM leads don't reach your ad conversion endpoint, attribution blurs and bids misadjust. This flow forwards lead events into your ads conversion endpoint so campaign managers see accurate attribution and bidding signals within minutes, enabling faster daily optimizations.