Send new ICP subscriber conversion events to ad platform
Send new ICP subscriber conversion events to ad platform
Your ICP subscriber rows can include out-of-target records, causing noisy attribution and wasted ad spend. Send only qualifying conversions so campaign managers see accurate signals within campaign windows.
Overview
When new ICP subscribers are written to your warehouse, ad platforms can miss or misattribute those events, inflating spend and obscuring targeting. This flow filters for qualified subscribers and forwards clean conversion signals, giving campaign managers accurate attribution within campaign windows.