Send MQL conversions from CRM to ad platform
Send MQL conversions from CRM to ad platform
Your marketing-qualified leads in CRM miss attribution when conversions aren't relayed to ads, leaving campaign managers blind to campaign performance. Reporting them as offline conversions restores attribution and informs budgets within 24 hours.
Overview
If CRM-marked MQLs aren't reported back to your ad platform, campaign attribution breaks and budgets can be misallocated. This workflow reports those MQLs as offline conversions so campaign managers regain accurate attribution and budget clarity within 24 hours.