Send matriculation events to ad platform for attribution
Send matriculation events to ad platform for attribution
Your lead matriculation updates aren't reaching ads, leaving conversion metrics and audience suppression incomplete. The flow sends matriculation events to ads so reporting and audiences update same day.
Overview
Missing matriculation signals break attribution and leave audiences stale, slowing campaign optimization. This flow publishes matriculation events from the CRM to your ads endpoint so campaign managers see updated conversions and audiences same day.