Send matriculation event when lead status updates in CRM
Send matriculation event when lead status updates in CRM
Your CRM status changes aren't reflected in ad conversion data, leaving enrollments unattributed. This delivers matriculation events to measurement so campaign managers can reconcile conversions same day.
Overview
When enrolled prospects aren't reflected in ad reporting, campaign decisions are made on incomplete data and budgets can be misallocated. This flow posts matriculation events back into measurement so campaign managers and marketing ops get same-day conversion visibility and can act before daily reporting.