Send lifecycle stage events to ad conversion platform

Your CRM lifecycle updates miss ad measurement, leading to misattributed campaigns and stale audiences. Keep conversion events current so campaigns and reports reflect true performance within minutes.

Overview

If lifecycle changes don’t reach your ad platform, audiences age and attribution blurs, making campaign decisions unreliable. This flow forwards CRM stage updates to your conversion endpoint so campaign managers and ad ops see refreshed signals within minutes and audiences update before daily runs.