Send lead stage updates to ad platform in real time
Send lead stage updates to ad platform in real time
Your CRM lead updates don't always reach ad platforms, causing audience mismatch and wasted retargeting. Ensure funnel-stage changes reach ads so your campaigns refresh audience signals within minutes.
Overview
When lead stage changes don't propagate to your ad endpoint, retargeting runs on stale audiences and spend is inefficient. This flow sends lifecycle updates to the ad conversion endpoint so campaigns use fresh audience signals and retargeting can run within minutes.