Send lead conversion events when application status changes
Send lead conversion events when application status changes
Your lead application status updates don't reach ad reporting, causing attribution gaps and slower optimizations. This restores accurate conversion attribution so marketing ops can act within minutes.
Overview
When application-start status updates aren't reported, campaign attribution and optimization are blind. This flow captures those status changes and reports conversion events to your ad measurement pipeline so marketing ops and campaign managers see accurate conversions within minutes.