Send initial lead funnel events to ad platform
Send initial lead funnel events to ad platform
Your CRM's initial leads lack synced ad attribution, leaving campaign managers without funnel signals. It sends lead-stage events to your ad platform so reporting is aligned within minutes.
Overview
If CRM leads aren't communicated back to your ad platform, attribution and retargeting suffer and budgets are harder to optimise. This flow delivers initial lead-stage events to the ad platform so campaign managers see aligned signals and can act within minutes.