Send each new lead as a conversion event to ads

Your contacts lack ad conversion tracking, creating attribution gaps and stale retargeting. Send each new contact as a conversion event to keep attribution accurate and retargeting refreshed same day.

Overview

When new leads aren't sent as conversion events, campaign attribution and retargeting degrade, making optimizations guesswork. This flow forwards each new contact as a conversion event so campaign managers retain accurate attribution and refreshed retargeting lists same day.