Send delayed conversion events for new CRM contacts
Send delayed conversion events for new CRM contacts
When new CRM contacts aren't forwarded to paid media, campaign managers lack offline conversion signals and bids misalign. You gain reliable conversion attribution for new contacts within 24 hours.
Overview
If CRM contact conversions never reach your ad account, bids and attribution degrade. This workflow closes the loop by reporting verified contact conversions to your ad platform after a 24-hour hold, so campaign managers see reliable offline signals within 24 hours.