Send CRM leads as conversion events for attribution
Send CRM leads as conversion events for attribution
CRM leads often lack preserved ad click IDs, breaking attribution and aging retargeting lists. Forward lead events to your conversion endpoint so marketing retains attribution within minutes.
Overview
Stop losing ad attribution when CRM leads arrive without preserved click IDs. This flow forwards each new lead and its click identifier to your conversion endpoint so campaign managers see accurate performance and retargeting lists replenish within minutes.