Send converted leads to conversions API for attribution
Send converted leads to conversions API for attribution
Your converted CRM leads aren't sent to the conversions API, causing attribution and retargeting blind spots. Send conversion events so campaign managers see accurate funnels within minutes.
Overview
When converted leads don't reach your conversions endpoint, campaign attribution and retargeting degrade and paid channels perform in the dark. This flow forwards converted lead events to the conversions API so campaign managers and marketing ops regain end-to-end funnel visibility and can optimize bids and retargeting within minutes.