Send converted lead events to ad conversion tracking
Send converted lead events to ad conversion tracking
Your converted leads miss ad-side funnel signals, causing poor audience matches and lost attribution. They are reported to the ad conversion stream so marketing can act within the day.
Overview
When converted leads aren't reported back to your ad platform, remarketing and attribution degrade and campaign decisions are delayed. This flow closes that loop so campaign managers receive accurate funnel signals and can refresh audiences and attribution the same day.