Send conversion events from new subscribers to ads
Send conversion events from new subscribers to ads
Your mailing list subscribers lacking ad conversion records break campaign attribution and shrink retargeting pools. They arrive as conversion events in ads so reports and retargeting update same day.
Overview
When new list signups don't appear as ad conversions, campaign attribution and retargeting suffer. This flow forwards each qualifying subscriber as a conversion so campaign managers see accurate attribution and retargeting lists refresh same day.