Send conversion events for funnel opt-in leads to ads
Send conversion events for funnel opt-in leads to ads
Your opt-ins often miss ad-side signals, causing misattributed conversions and weak audience matches. So leads trigger server-side conversion events for clearer attribution and faster audience updates.
Overview
If opt-in submissions aren't sent server-side, attribution blurs and audience updates lag. This flow delivers conversion events to your ad conversion endpoint within minutes of signup, giving campaign managers reliable attribution and faster audience refresh.