Send contacts as conversion events for ad attribution
Send contacts as conversion events for ad attribution
Unsent contact records and click IDs break your ad attribution and waste retargeting spend. Send each contact as a conversion so marketing keeps attribution accurate and audiences fresh in minutes.
Overview
When contact records never make it to your conversion endpoint, campaign attribution and retargeting lists degrade. This flow captures new contacts and sends them as conversion events, restoring accurate attribution and refreshing audiences in minutes.