Send assigned lead events to ad platform in real time
Send assigned lead events to ad platform in real time
Your CRM prospects lose ad-side signals when assignment timestamps change, causing targeting and attribution gaps. It sends events to the ad platform so campaign managers get updated signals fast.
Overview
When assignment timestamps update in your CRM, ad platforms often miss the signal and that breaks targeting and attribution. This flow delivers assignment events to the ad platform within minutes so campaign managers regain accurate lead signals for retargeting and measurement.