Route incoming leads to owner sheets and alerts

Your inbound leads arrive as raw webhook submissions with no owner, causing manual routing and slow broker responses. Leads get routed to owner sheets and alerted by email for same-day follow-up.

Overview

Inbound webhook lead payloads often arrive without owner context, forcing marketing and brokers into manual sorting instead of contacting prospects. This workflow parses and normalizes each lead, logs it in daily tracking sheets, and emails the assigned broker so reps can act the same day.