Route evaluation-stage leads as events to ad platform
Route evaluation-stage leads as events to ad platform
Your deals hit Evaluation without ad conversion signals, leaving campaigns blind to late-stage intent. Receive conversion events for those deals so campaign managers can retarget within minutes.
Overview
Deals that reach Evaluation often don't generate ad-platform signals, making retargeting and attribution blind spots for marketers. This workflow routes those stage changes into your ad platform as conversion events so campaign managers get updated audiences and measurable attribution within minutes.