Remove expired purchase tags from customer records nightly

Your audience includes customers still tagged as buyers, causing mistargeted campaigns and inflated segment counts. The nightly cleanup removes those stale tags so lists are accurate before each send.

Overview

Stale purchase tags lead to mistargeted sends and noisy segments; this scheduled cleanup removes those tags nightly so campaign managers can trust audience lists ahead of each send. Implementing it reduces post-send corrections and keeps promotions relevant the same day.