Record orders with UTM attribution for marketing ops
Record orders with UTM attribution for marketing ops
Your storefront orders lack consistent UTM context, leaving campaign managers with incomplete attribution. Save each order to a central record with UTM so reporting is accurate same day.
Overview
Orders without UTM context make campaign performance unreliable and slow down the team's ability to act. This flow captures each order, normalizes product and coupon data, and writes a single attributed record so reporting and optimization can happen the same day.