Record incoming email opens to a central event table
Record incoming email opens to a central event table
Your email open events sit in webhook payloads, leaving campaign managers blind to recent engagement. Recording opens in an event table gives marketing ops context to prioritize outreach same day.
Overview
If open events sit buried in webhook logs, marketing loses timely engagement signals and misses follow-up windows. This flow turns every webhooked open into a searchable event row, giving campaign managers and marketing ops the context to act same day and prioritize outreach.