Monitor competitor content and log key signals
Search the web for competitor updates, summarize what matters, and log findings to Google Sheets
Overview
Keeping up with competitor announcements means scanning multiple sources and deciding whats actually worth your attention. This template handles the search and analysis in one prompt, so you get a curated log of what competitors shipped and why it matters—ready to review instead of ready to research.
How it works
- Searches the web for recent blog posts, product announcements, and release notes from your specified competitors
- Writes a two-sentence summary for each result explaining what was announced and its relevance
- Adds each summary as a new row in your Google Sheet with competitor name, date, source URL, and summary
- Flags announcements related to pricing, integrations, or enterprise features in the Notes column
Who this is for
Product marketers and competitive intelligence professionals who want to stay informed on competitor activity without manually scanning feeds and deciding whats worth tracking.
Suggested prompt
Search the web for any blog posts, product announcements, or release notes published in the last seven days by [1. Competitor 1], [2. Competitor 2], and [3. Competitor 3]. For each result, write a two-sentence summary of what was announced and why it might matter to us. Add each summary as a new row in the [4. Sheet name] tab of my Google Sheet, with columns for: Competitor, Date, Source URL, and Summary. Flag any announcement related to pricing, new integrations, or enterprise features in the Notes column.
Frequently asked questions
Can I track more than three competitors?
Yes, add as many competitor names to the prompt as you need.
What if I want to use a different spreadsheet tool?
Swap Google Sheets for Airtable, Notion, or another database connected to your MCP server.
Can I customize what gets flagged?
Yes, modify the prompt to flag different topics like hiring, partnerships, or geographic expansion.
How far back can I search?
Adjust the time window in the prompt to search the last 14 days, 30 days, or any period you prefer.