Merge duplicate record into master and remove new
Merge duplicate record into master and remove new
Your customer records get duplicates from imports and webhook writes, fragmenting account data. Keep the master record current and remove extras so stewards can act same day.
Overview
Duplicate customer entries create fragmented account data and slow down anyone needing a reliable profile; this flow consolidates incoming duplicates into the existing master and removes the extra entry. Data stewards and IT get a single source of truth, often same day.