Mark canceled subs in your marketing list for retention
Mark canceled subs in your marketing list for retention
You miss context when cancellations aren't copied into your marketing user list, causing mistargeted campaigns. Retention and campaign managers can act to start win-back campaigns same day.
Overview
Canceled subscriptions should stop receiving onboarding or upsell flows and instead enter retention journeys. This flow marks canceled accounts in your marketing audience so retention managers can launch targeted win-back outreach and act same day.