Log unsubscribe events as donor interactions in CRM

Untracked unsubscribes leave donor records outdated and trigger mistaken outreach. It logs the unsubscribe and updates donor opt-out status so coordinators see clean lists same day.

Overview

Prevent accidental outreach to supporters by making every unsubscribe an auditable donor interaction and status change. Program coordinators and marketing managers will see accurate opt-outs same day, reducing outreach errors before the next campaign.