Keep PR media contacts accurate for targeted outreach

PR presidents lose pitches when CRM media contacts go stale, leading to outreach to wrong reporters. Updated contacts land in your PR distribution list so communications reach the right reporters.

Overview

Stale media contacts lead to misdirected pitches and strained journalist relationships. Keeping CRM updates flowing into your PR distribution platform ensures communications hit the right reporters, eliminating outreach to inactive contacts and protecting your media reputation.

Notable Features

Push contact updates to PR lists
Filter quarantined and inactive contacts
Map contact fields to PR profiles