Keep marketing ops leads updated with call attribution

Marketing ops lose campaign attribution when call details aren't added to leads, causing missed follow-ups. It appends call type, tracking number and start time so sales act on campaign signals.

Overview

Marketing ops lose campaign visibility when call details aren't attached to leads, producing incomplete attribution and missed follow-ups. This workflow ensures call type, tracking number, and start time land on lead records so sales have immediate campaign context and follow up more accurately, improving campaign reporting and handoffs.

Notable Features

Append call type and timestamps
Capture tracking numbers on leads
Notify sales of updated attribution