Keep marketing ops informed of every unsubscribe event
Keep marketing ops informed of every unsubscribe event
Marketing ops miss unsubscribe events buried in ESP logs, causing accidental sends and compliance gaps. Record unsubscribes in your CRM in real time so campaign owners avoid messaging opted-out contacts.
Overview
Marketing ops face compliance and campaign risk when unsubscribes stay hidden in ESP logs. This workflow funnels every unsubscribe into your CRM and centralized suppression list, eliminating accidental sends and giving you an auditable trail. That reduces campaign risk and makes audits straightforward.
Notable Features
- Create CRM unsubscribe note
- Apply suppression tag to contact
- Notify marketing ops and owners